What is Conversion Rate?
( Number of Follows ) / ( Number of Interactions ) = Conversion Rate
We provide the conversion rate so that you're able to identify which keywords are working and remove ones that aren't. On average, conversion rates tend to hover between 6 and 20 percent. This will vary depending on the audience you're targeting.
If a particular keyword is performing far below the average, replace it with another keyword. Before doing so, however, look at the follows it's producing. If they are excellent followers, you may consider keeping the keyword even if the conversion rate is low. (This tends to occur with niche audiences.)